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Mascara


A lazy girl’s guide to fluttery lashes? Mascara. A busy girl’s go-to-product for beautiful lashes? Mascara. 

Mascara is that one product which requires the minimum effort and yet transforms the look entirely. A busy schedule, lack of time for self-care and very little time in the morning for a full-fledged make-up routine ask for products that take very less of work and do the maximum effort. Mascara might be something that gets pushed to the corners of the vanity but its potential cannot be overlooked. 

Since the times eye make-up got its prominence, long, voluminous and curved lashes have been an integral part of it. The main objective of a mascara is to give length, thickness and dark tint to the eyelashes. It comes in the form of a gel or fluid inhibited in a bottle closed with a wand or applicator.  Mascara fills its objectives by pulling away the eyelash from the rim of the eyes. If you have ever applied a mascara, you would know how drastically it makes you look awake. Usually, mascaras come in black and brown shades, but, since the domain of make-up is all time evolving you can find mascaras in the shades of blue, purple, plum etc. 

There is a bit of a struggle involved while applying mascara. Not using it in the right way leads to clumps and spider lashes. Therefore, it is of utter necessity that you learn about its basis if you like to use one.  

Waterproof vs Normal Mascara

As the name suggests, there are two kinds of mascaras that you can choose from: a normal mascara and a waterproof mascara. A normal mascara contains higher water content, thus making it easily soluble with water, tears, rain or any kind of dampness. Washable mascaras are more flexible on the lashes as they let them move freely without making them stick to one another. Normal mascaras are believed to be good for lash health as they seldom adhere to the lashes preventing lash loss. 

Waterproof mascaras, on the other hand, adhere to the lashes and do not remove easily with water. These kinds of mascaras have very little to no water content thus making them stronger alternatives of normal mascaras. 

Waterproof mascaras are formulated to last a long time, and therefore require special products dedicated to remove stubborn make-up. A mere cleanser or face wash or micellar water cannot entirely wash off waterproof mascaras and therefore you need to use an eye make-up remover or oil cleanser to melt it while on your lashes. Never tug on your lashes to remove waterproof mascaras. 

Types of Mascara Wands

Mascaras are segregated into further sections by means of their wands. Different mascara wands promote different effects on the lashes. Some are to volumize the lashes, some are good at curling them and others are meant for long lashes.  

Some mascaras are thick formula wise. They create the illusion of thick hair on the lashes by making them stick to each other. Others are thinly formulated covering each lash and extending the tip, creating an illusion of longer lashes. 

These illusions are created by mascara wands. As important as the formula is, applicators hold a huge responsibility of delivering the finish. Read on to find out what to look for in a mascara wand. 

Thick wand – Waterproof mascaras generally come with a thick wand. This type pf applicator helps in giving intense volume to the lashes. It applies a thick layer of the product. 

Thin wand- Thin formulas come with thin wands. These cover each and every lash and result in elongated lashes. 

Curved wand- It is a little bit trickier to work with. It adds to the volume and length of the lashes. The curved shape of the wand helps in layering the lashes in an even manner. 

Micro wand- Micro wands are perfect for lower lash lines. They cover tiniest of lashes and if you want to have minimal uplift to your lashes you can use these on the upper lash line as well. 

How to Apply Mascara

After understanding the basics comes the application part. Mascaras are generally easily applied and need very little practice. 

Step-1: Start by pulling out the wand from the tube. Do not pump the wand in and out as it infuses air in the tub and makes the mascara dry. Sweep the extra product in the tub only to prevent globs of the product on your lashes. 

Place the wand at the base of your lashes and sweep in upwards motion. Repeat this step until you get the desired volume and thickness. Coat the bottom and sides of your lashes with small strokes. 

You can use an eye lash curler before applying the mascara. This is an additional step and can be skipped.

Step-2: Now, place the wand at the base of your lower lashes and sweep outwards and downwards. Do not apply too much product on the lower lash line to prevent spider lashes. 

If you plan to wear fake lashes, you should wear the mascara before applying the falsies to sustain their shelf life and prevent them from ruining.

How to Remove Mascara

An equally important step is to remove mascara properly. Normal water based mascaras wash off easily with cleansers and water. Waterproof mascaras a tricky to get rid of. Rigorous rubbing and rough removal can leave you with little to no lashes. 

Aim to melt the product while it is sitting on your lashes. Use a good oil based cleanser or eye make-up remover specially formulated for waterproof eye make-up. If you don’t have any of these, just use any moistening product to melt it away and then wash it off with a cleanser. It’s that simple. Always use a light hand while dealing with your lashes. 

Mascaras at Make-Up Studio

Make-Up Studio offers four different kinds of mascaras: Mascara Ultimate Curl – a curved wand mascara that ensures maximum curls, Mascara False Lash Effect 4D Extra Black – a superstar and bestselling product that ensure maximum volume, long length and ultimate curl, Mascara waterproof 3D Extra Black – a deep black formula that gives dark thick lashes and Mascara Pro Lash Water Resistant – a water resistant formula that stays put all day long. 

Our mascaras cover all kinds of wands and formulas so that you can have a variety of options to choose from.